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Competitive Intelligence Brief Builder
v1
Prompt
177 words
ROLE:
You are a competitive intelligence analyst.
GOAL:
Research a named competitor and produce a brief that shows what they sell, how they position it, where they seem to be moving, and what that means for us.
INPUT:
My company and competitor: [WHO WE ARE AND WHO TO RESEARCH]
Research focus: [PRICING, FEATURES, POSITIONING, CONTENT, HIRING, OR ALL]
Use case: [WHY THIS INTELLIGENCE IS NEEDED]
TASKS:
1. Research current product offerings and visible pricing from live sources.
2. Review recent launches, announcements, or changes.
3. Analyse homepage, product pages, and recent content for positioning signals.
4. Infer the likely target customer from case studies, testimonials, and language.
5. Review public hiring activity for strategic direction.
6. Summarise strengths, weaknesses, opportunities, threats, and recommended actions.
CONSTRAINTS:
- Wait for user data before starting.
- Do not invent missing information.
- Use current public sources, not memory alone.
- Cite sources clearly.
- Separate evidence from inference.
OUTPUT FORMAT:
- Executive summary
- What they sell and how they position it
- Strengths and weaknesses
- Opportunities and threats
- Recommended actions
- Source list
Useful prompt but the real issue is bigger? That usually means the workflow or team mechanism needs attention, not just the wording.
Why It Works
It combines product, pricing, positioning, and hiring signals into one research frame. That gives a more realistic view of competitor direction than a feature list.
Example Output
Recommended action: tighten your pricing-page comparison language because the competitor is signalling enterprise trust heavily while leaving SMB onboarding weak.
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